Bear in mind this is the Link we know from CVRPG, but years after his adventures in that series. As such, Link has settled down to a life of selling items in his store (or stores, as he may have more than one). Presumably, when he goes out on adventures, it's just so he can get new merchandise for his shop.

Being a hero is great, but he's got a long unlife ahead of him, and he has to unlive it in style.
 
    

When evil spreads across the land, and darkness rises and the monsters roam. When the creatures of the night make beautiful music, and the things that go bump in the night go bump with greater enthusiasm. When the world is in peril and is in need of a hero...

These guys are, sadly, the best the world can hope for. These are the adventures of the heroes of CVRPG. They mean well, they try hard, and occasionally they do the impossible...

They actually do something heroic.